Modernize Your Paid Media Measurement
Download Forrester’s recent report, Marketers Must Focus on the KPIs That Count (part of their 2018 Digital Media Playbook), to learn:

There's no ‘one size fits all’ set of traditional metrics 
for every channel out there now

Omnichannel is the only strategy to achieve engagement at scale

Four must-have types of KPIs to track business impact
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Author

Susan Bidel
Senior Analyst, B2C Forrester

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