Mastering   Marketing Measurement Survey Report

Fill out the form to get the report now.

*fields are required

Why Brand Marketers Want to Accomplish More With Performance Data

Marketers are struggling to turn terabytes of data about their content, campaigns, and audiences into meaningful insights and actions. Marketing performance measurement (MPM) is the best-in-class practice of collecting and continually analyzing performance data from multiple channels (e.g., paid, owned, earned). Brand Innovators and Origami Logic partnered to survey hundreds of digital marketers at Fortune 500 companies to check the pulse on the present and future state of measurement.