Smarter, Not Harder: Driving the Efficiency of In-House Programmatic

Learn How To Overcome the Challenges of Bringing Media Buying In-House

Download the Report Now!

Harness the Promise of Your Programmatic Media

With a wealth of data at their fingertips, advertisers are empowered to take the reins from their partners and drive efforts from within their own organization. This has culminated in a movement among many brands to bring their programmatic media buying in-house.

But in-housing is not as simple as removing the agency and its margins. It requires a new approach to nurturing and empowering talent within the enterprise and giving them the tools to activate their creative thinking as media activates in real time.